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BRANDING & PACKAGING DESIGN

PRESTO TEETH WHITENING.

Presto is an exciting new brand to brace the at home teeth whitening scene. Founded over lockdown the new business which works similarly to other at home whitening kits consists of a UV light, gels and a mouth guard for an easy at home whitening solution

 

It promises super fast whitening results with visible improvement in just 7 days

 

We were asked to create a brand identity which could then be rolled out onto the digital, social and print design assets.

 

CHALLENGES:

  • The branding needed to compete with other brands stocked within this product category

  • Keeping a fresh colour palette

  • Finding appropriate iconography to explain how to use the product


RESULTS:

  • Sophisticated and attractive design that rivaled and stood out from brand competitiors

  • Colour palette that reflected hygeine, cleanliness and freshness

  • Informative iconography that easily portrayed key messaging